First Effective: August 15, 2013
This Version: Effective December 30, 2021
What personal data and other information does the Application/Services collect and how is it used?
Dynata collects PII and demographic information from non-panel members prior to and during participation in a survey.
Dynata provides its clients and/or its advertising partners with information about your device, including but not limited to, the device’s IDFA or Advertising ID and interactions with the Application/Services with your consent. Dynata, the clients and/or ad partners may use this information to facilitate Dynata surveys, for marketing of Dynata products and services to you, for unrelated interest-based advertising, to link your device to additional data about you and/or your device available from third party data management platforms and/or to validate certain information you provide about yourself and/or your device. Click here to learn more about some of our ad partners, including how to subsequently opt-out.
Additional information you submit.
Information collected through automated means:
The Application/Services also collect certain information automatically, such as information about your device and device capabilities, including, without limitation, the device operating system, the other applications on your device, IP address, device network provider, device type, time zone, network status, browser type, browser identifier, unique device identification number (such as identifiers for analytics or advertising), network provider user ID (a number uniquely allocated to you by your network provider), Media Access Control (MAC) address, International Mobile Equipment Identity, location and other information that alone or in combination may be used to uniquely identify your device. Specific examples of this data and the technology that collects it are below:
Geo-location data also may be used by ad networks to provide you with location-based advertising. The ad networks' use of data, and how to opt out, are described in more detail below.
If you no longer wish to share your geo-location data through your device, please change the privacy settings in your device for the Application/Services.
Application/Services and functionality. Dynata may request access to certain applications and/or functionality available on or through your device for use in connection with the Application/Services and the Services. Access shall be requested via push notification or other alerts and access will only be granted with your consent. If you consent, you may subsequently opt-out by changing your settings on the device.
Social media information. You may also be offered the opportunity to access the Application/Services through third party social media platforms. If you select such option, Dynata may collect certain profile information stored in your social media platform account.
Cookies and Similar Technology. Cookies are small files that store certain data on a device. Session cookies expire when you close your browser. Persistent cookies remain on your device until deleted or once they reach a defined expiration date. You may set your browser to notify you when you receive a cookie.
First party and third party cookies and other similar or related technology and device identifiers (e.g., IDFAs, AAIDs, etc.) may be placed, written, set, and/or read for several purposes including, without limitation, to provide a better survey experience, quality control, validation, to enable or facilitate survey participation, tracking of completed surveys or other completed actions, for fraud detection and/or prevention, online ad effectiveness research, website tracking and audience measurement, to develop audience insights and/or look-alike models in connection with marketing campaigns, and for the purpose of targeting advertisements and other content to individuals, subject to your consent where required by applicable law. However, for certain cookies and/or similar or related technology, if you decide not to accept cookies, you will not be able to use the Application/Services.
For more information on the types of cookies we use, the purposes for which we use information collected via cookies, please see our Cookie Consent Tool.
Log Files . The Application/Services may automatically gather and store certain information, including, without limitation, data available from your web browser, including, without limitation, IP Address, browser type, internet service provider, referring/exiting pages, operating system, date/time stamp, and click stream data in log files.
Digital Fingerprinting. Generally, digital fingerprinting assigns a unique identifier to your device based upon the device's technical settings, characteristics, and IP Address. Dynata uses digital fingerprinting technology for quality control and validation purposes and fraud detection and/or prevention, including, without limitation, identifying duplicate or fraudulent respondents. Dynata may implement and use digital fingerprinting directly or through a third party vendor with your consent where required by applicable law.
Watermarking. Generally, watermarking involves placing a technology or file on your device to identify that it has previously been used to register with or access the Application/Services or the Services. Watermarking is used for quality control and validation purposes and fraud detection and/or prevention purposes. Dynata may engage in watermarking activities directly or through a third party vendor with your consent where required by applicable law.
Information collected from third parties
Dynata may obtain PII, behavioral and/or demographic information from third parties, including, without limitation, data management platforms, ad networks, information service bureaus, other sample suppliers and/or social media platforms. Dynata may use the PII, behavioral and/or demographic data received from these third parties for various purposes, including, without limitation, data validation, data append, developing marketing insights, fraud detection purposes, and/or sending you a one-time email to invite you to participate in a survey and/or join a Panel. In addition, geolocation data, including information regarding retail and other commercial enterprises you may visit while the geolocation feature is enabled, may be appended to your panel profile and/or shared with Dynata’s clients if you elected to opt in to the geolocation services.
How does Dynata use the information it collects?
Dynata's use of information:
In addition to the purposes described above, Dynata uses personal data collected through the Application/Services as follows: (i) to communicate with you regarding your membership with a survey panel(s) owned by Dynata; (ii) to communicate with you regarding your participation in a survey(s); (iii) to tailor survey opportunities to you and to arrange for advertisements to be displayed to you outside the Application/Services for the purposes of facilitating the completion of advertisement recall surveys; (iv) to send you notifications of survey opportunities; (v) to comply with any and all legal obligations, including, without limitation, tax obligations; (vi) to administer and manage Dynata's reward and incentive programs and fulfill your requests for rewards and incentives; (vii) to facilitate your entry into Dynata's sweepstakes and promotions and communicate with you regarding such entries; (viii) to update Dynata's records; (ix) to comply with any data suppression obligations or requirements; (x) for fraud detection and/or prevention purposes; (xi) to link your device and/or profile to additional information available about you and/or your device available from data management platforms (“DMP”); (xii) to market Dynata products/services to you; (xiii) to enable third parties to market their products/services to you; (xiv) to enable Dynata or third parties to develop marketing insights and/or audience/look alike models; (xv) to validate the profile information you provided to us; and/or (xvi) as otherwise permitted pursuant to this Policy or as otherwise authorized by you. Dynata may use information collected in the context of the Application/Services in connection with other survey panels that Dynata administers and/or in connection with Non-Research Activities. With respect to the linking of Application/Services data to third party DMP data, Dynata uses such data itself and/or permits Dynata’s clients and/or the DMP itself to use such data to provide you with survey opportunities, to measure advertising effectiveness (as described in more detail below), to segment audiences; to design advertising campaigns using “look alike” cohort groups based on survey and third party data; and/or to market such third party’s products/services to you.
Audience Insights/Look-alikes. Dynata and/or third parties may use PII collected from you and/or may link PII collected from you to a third party cookie to develop audience insights and/or look-alike models in connection with marketing campaigns.
Online Advertising Effectiveness. In connection with Dynata’s online ad effectiveness program, you can participate in surveys regarding ads, promotions, content, campaigns, and/or websites that Dynata is testing for its clients. To facilitate the completion of these surveys, Dynata’s clients may write, set, or read cookies, locally shared/stored objects, flash cookies and/or any other related technology (each a “Third Party Technology” and collectively the “Third Party Technologies”). The Third Party Technologies may be written, set or read in various locations, including, without limitation, Dynata’s servers or systems. If you participate, your UID will be stored in or associated with the Third Party Technology to allow you to be re-contacted about the online ad or promotion and Dynata’s client will use the Third Party Technology to determine whether you have seen, clicked on, or otherwise interacted with the online ad or promotion. If you have interacted with the online ad or promotion, Dynata’s client will send your UID and the specific survey to Dynata and Dynata will provide you with the opportunity to complete the survey.
Audience Measurement Data. In addition to the use and sharing of Audience Measurement Data (as defined below) in connection with online advertising effectiveness research, as such research is described above, Dynata may share your UID and data previously collected by Dynata, including, without limitation, age, gender, income, number of people in your household, education/education level, and employment status, (“Audience Measurement Data”), to third parties, including, without limitation, Dynata’s subcontractors, partners, and/or clients for the purpose of audience measurement reporting on the content, advertisements, campaigns, and websites that you visit, view, and/or click on. The Audience Measurement Data will be used in connection with online advertising effectiveness research, and to assist in the creation, development, and implementation of websites, online advertisements, and other Internet and digital media features, functionality, and campaigns. Audience Measurement Data may be shared in a single summary form (i.e. individual respondent level) or aggregate summary form (i.e. group of respondents).
How do advertisers/ad networks use my information?
You can use the Application/Services to participate in surveys, including, without limitation, surveys regarding specific ads and promotions that Dynata is testing for its business clients. You may see these ads or promotions in several places, including, without limitation, in non-Dynata mobile apps (for example, in a gaming app), after which Dynata shall provide you with access to, or contact you to complete, a survey about the ad or promotion that you were exposed to. To facilitate the completion of surveys on ads or promotions, Dynata has partnered with ad companies that provide, measure or facilitate advertisements, including, without limitation, in many other mobile apps. The Application/Services provides these ad networks with the UID, your unique device identifier, and many or all of the other types of information described in the "Information collected through automated means" section above (including your ongoing geolocation, if your device permits the collection of geolocation). Then, when you use a mobile app that has partnered with one of the ad companies, the ad company can use your unique device identifier or other automatically collected information to recognize your device. The ad company may then show you an ad or promotion that Dynata is testing for one of our business clients. The ad company may then inform Dynata that the device associated with your UID has just received an ad or promotion, which allows Dynata to provide you with access to, or to contact you to complete, a survey regarding the ad or promotion. With your consent, the ad companies also use the information they collect about your device and your interactions with the Application/Services and other mobile apps to provide you with other in-app advertising that has been tailored to your interests and for other purposes. To learn more about some of these ad companies, including how to opt out, please visit the following:
What communications will I receive through the Application/Services or relating to the Services?
Dynata may contact you to participate in surveys via "push" notifications or SMS/text messages if you expressly agree to receive such communications.
In addition, Dynata and/or its agents or vendors on behalf of Dynata will send email communications to you regarding survey invitations, survey participation, reward or incentive information, inquiries and redemption, newsletters, notices required to be provided hereunder or by law, sweepstakes or promotion entries, notice of winning a sweepstakes or promotion, and in response to inquiries from you.
Does Dynata share personal data and other information collected through the Application/Services with third parties?
Pursuant to applicable law, Dynata may disclose or transfer personal data and other information collected through the Application/Services to third parties as follows:
(i) With your consent;
(ii) In response to a subpoena or an order of a court or government agency;
(iii) To establish, exercise, or defend legal claims of an individual or Dynata, including in order to protect the safety of an individual or to protect Dynata's rights and/or property;
(iv) Between various Dynata panels, if you sign up for more than one Dynata panel;
(v) To a parent, subsidiary, or affiliate of Dynata: (1) in the event of a reorganization or restructuring; or (2) for use and processing in accordance with this Policy or as authorized by you;
(vi) To authorized agents and/or subcontractors of Dynata and/or of Dynata's clients, who are providing services, including, without limitation, data append services, data validation services, fraud detection and/or prevention services, database matching services, coding services, and reward, incentive, and sweepstakes related services. In connection with the sharing of personal data and other information with subcontractors as set forth in (vi) above, such subcontractors may use such data to improve or enhance their services, in which event they are acting as data controllers or data owners and not as subcontractors engaged by Dynata. For a list of the subcontractors acting as data controllers or data owners of your data and their privacy policies, please click here.
(vii) To a client for limited market research related uses including, without limitation, modeling, validation, data append, database segmentation, and reward, incentive, or sweepstakes redemption, fulfillment, and/or entry;
(viii) In connection with a change of ownership or control, including, without limitation, a merger or an acquisition of any or all of Dynata's business assets, provided that the party receiving or acquiring the personal data agrees to use, protect, and maintain the security, integrity, and confidentiality of personal data in accordance with this Policy;
(ix) to a client or to such client’s customer in the event Dynata or a third party believes that you have or may violate the intellectual property rights of a third party;
(x) to a client or to such client’s customer in the event Dynata or a third party believes that you have violated the Terms of Service;
(xi) to a third party, which shall include both Dynata research clients and third parties that engage in Non-Research Activities to enable such third party to develop marketing campaigns, audience insights, look-alike models and/or to market such third party’s products/services to you; and
(xii) As otherwise permitted pursuant to this Policy.
Please note, Dynata may allow a client to collect PII directly from respondents. The disclosure is voluntary and, prior to collection, the client is required to enter into a written agreement with Dynata, which, among other things, limits use of the PII.
Dynata may license certain PII to third parties (e.g., data brokers, data aggregators, etc.) for their own Non-Research Purposes, including, without limitation, the licensing of individual-level and/or aggregated-level data (e.g., product and/or service purchasing or usage activity, social media activity, website visitation data, internet search history, etc.) for the development of audience insights and/or look-alike models, for the purpose of sale of such data to the third party’s clients/customers for the purpose of performing analytics and providing marketing intelligence and/or to enable such third party to market its products/services to you.
Additionally, UIDs and information collected by automated means are provided to third parties, including, without limitation, clients, partners, agents and/or vendor for the purposes of identifying respondents for re-contact surveys or communications, fraud detection and/or prevention, database matching, data validation, data append, coding, data segmentation, and reward, incentive, and/or sweepstakes or promotion related services.
In connection with your survey data, Dynata or the client may associate certain demographic attributes to you. Dynata may share with third parties, including but not limited to clients, the geographic and/or demographic data Dynata collects from you during enrolment or through certain profile questions Dynata may ask you. Such data may be shared with third parties on an individual respondent level or aggregate summary form (i.e. a group of respondents). If you voluntarily disclose personal data in connection with your survey data and responses, and Dynata collects the survey data and responses, Dynata will transfer the survey data and responses, UID and the voluntarily disclosed personal data to the relevant Dynata client.
How can I opt-out of certain data collection and/or use?
There are multiple opt-out options for users of this Application/Services.
You can stop all collection of personal data and other information by the Application/Services by uninstalling the Application/Services and/or terminating your participation in the panel(s). You may use the standard uninstall processes available as part of your mobile device or via the mobile application marketplace or network and/or you may cancel your panelist account on the panel Site. Please note that if you delete the Application/Services, but maintain a profile with one of Dynata's websites, we may still collect personal data and other data from you through our site(s). Uninstalling the Application/Services will not delete all information collected by Dynata prior to uninstalling the Application/Services. To delete all information collected by Dynata please contact Dynata as set forth below.
Six months following termination of your account, inactivity of your account and/or the date upon which you uninstall the Application/Services, Dynata may transfer your PII to a third party data broker and/or data management platform for purposes of resale/reuse by such third party.
If you do not wish for your PII to be used for Non-Research Activities and/or if you do not consent to Dynata sharing your PII with third parties after termination of your account and/or removal of the Application/Services from your device, please contact us at email@example.com
For iOS Opt-out of location data
You may, at any time, opt-out from enabling the Application/Services to access your location data by:
Note: If you turn off Location Services, you will be prompted to turn on Location Services the next time the Application/Services tries to use this feature.
For Android Opt out of location data
You may, at any time, opt-out from enabling the Application/Services to access your location data by:
For iOS Opt-out of push notifications
You may opt-out of push notifications for the Application/Services by:
For Android Opt-out of push notifications
Opt-out of email communications
You may opt-out of email communications by clicking the unsubscribe link in any email you receive from us or contacting us as set forth below.
Opt-out of sharing social media platform profile data
You may opt-out of sharing social media platform profile data by changing your preference/profile settings with the social media platform regarding the sharing of data with third parties or removing the Application/Services from your social media profile.
Opt out of use of the advertising identifier assigned to your smartphone/device
You may change the advertising identifier assigned to your device at any time.
Ad network opt-out
The ad networks that collect information through the Application/Services for use in facilitating surveys and providing interest-based advertising offer certain opt-out mechanisms. To opt-out, follow the instructions for each ad network at the links provided below. If you opt-out, you will not be able to participate in our surveys about ads and promotions.
Admob by Google
Can I stop Dynata from tracking my online activities?
Do Not Track (“DNT”) is a preference in your browser that you can set to notify websites that you visit that you do not want the websites to collect certain information about you. Dynata does not respond to DNT signals. If you object to Dynata’s practice with regards to DNT signals, you may opt-out from participation or use of Dynata’s services as described below.
How long do you keep my personal data and other information?
Dynata will retain personal data and other information relating to your use of the Application/Services and/or the Services for as long as you have the Application installed and/or use the Application/Services and for up to one (1) year thereafter or such other period as may be required or permissible by law. Six months following your inactivity with the panel Sites and/or uninstalling the Application/Services, Dynata may transfer your PII to a third party data broker and/or data management platform for purposes of resale/reuse by such third party.
How can I access the personal data and other information the Application/Services has collected about me?
You have the right to review, correct, and delete your personal data, subject to applicable law. You may contact us with such a request using the contact details provided below.
Does the Application/Services collect data from minors under eighteen (18) years of age?
The Application/Services is not designed for, or intended for use by, any individual under the age of eighteen (18). We do not knowingly collect personal data from children under the age of eighteen (18), and if we became aware that we have inadvertently collected personal data from a child under the age of eighteen (18), we will undertake reasonable commercial efforts to delete such personal data.
What security is available for the personal data and other information collected through the Application/Services?
Dynata maintains an appropriate level of technical, administrative, and physical safeguards to protect personal data and other information disclosed or collected by Dynata. Dynata reviews, monitors, and evaluates its privacy practices and protection systems on a regular basis. Despite the safeguards we implement, transmissions over the Internet and/or a mobile network are not totally secure and Dynata does not guarantee the security of online transmissions. Dynata is not responsible for any errors by individuals in submitting personal data to Dynata.
Who can I contact with questions about this Policy?
If you wish to:
- receive a copy of the information we hold about you;
- communicate an opt-out request to Dynata;
- request access to, or the correction, blocking or deletion of, your personal data;
- make a complaint about our privacy practice;
-opt out of certain uses of your PII;
or have any questions regarding Dynata's privacy practices and/or this Policy, please contact us via email at firstname.lastname@example.org .
Dynata's Legal Department is responsible for Dynata's compliance with this Policy.
Are there any companies within the Dynata Group that may collect, store and process PII?
Yes, please see the list of companies here.